Photo of printing plates.

Gutenberg & You

For the past year, the WordPress core development team has been working on a complete revision of how editing content in WordPress works. Now the results of this work—codenamed Gutenberg—are very close to release in the core version of WordPress.

What is Gutenberg?

Gutenberg is a new editor in WordPress. Instead of one big “content editor” box in your WordPress administration, the editing paradigm is shifting to one of many, much smaller blocks. Content authors will create their sites using these blocks which will give them finer control over the formatting and presentation of content in their WordPress pages and posts.

When Will Gutenberg Show Up on My WordPress Site?

Gutenberg has been available for some time now as a plugin—an extra you can add to your WordPress site. But beginning in the recently-released WordPress 4.9.8, you’ll start to see notes encouraging its download and use.

You’ll still have to install a plugin to use it, and if you’re hosting your site on Pantheon, that means going through Pantheon’s workflow (just let us know if you need some help with that).

Come WordPress 5.0, slated for release later this year, Gutenberg will be integrated into WordPress core and will be the default interface for editing content.

What If I Don’t Want Gutenberg?

Fortunately, the WordPress core team has offered an opt-out solution if you decide that Gutenberg isn’t right for you. Taupecat Studios has already installed the Classic Editor plugin to every site we manage. It’s sitting in your plugins administration screen, deactivated but waiting. Once Gutenberg goes live, you can always switch back to the classic editing window you’re comfortable with by activating that plugin.

How Does Gutenberg Affect Beaver Builder and/or WPBakery Page Builder and/or Advanced Custom Fields?

Some have called Gutenberg a response to the plethora of WordPress page builders available as third-party content editor alternatives. While this isn’t exactly true, it isn’t exactly false, either.

Responsible page builder plugin developers have known about Gutenberg for awhile, and have planned accordingly. Beaver Builder has pledged their commitment to supporting Gutenberg upon its release. Advanced Custom Fields (not exactly a page builder, but often used like one) has also been testing their development against Gutenberg, and promises to be 100% compatible with WordPress 5.0. WPBakery Page Builder also promises a smooth transition to Gutenberg.

Anything Else I Should Know?

Only that change is hard. But don’t worry. We wouldn’t leave you to face a change of this magnitude on your own. As always, let us know if you have any questions or concerns.

And as always, Happy Pressing!

Why Individual Accounts Are Almost Always a Better Idea than Shared Logins

Often when working with clients I need access to legacy websites or services such as DNS providers and web hosting dashboards. Usually when this happens, I’m given the same credentials that circulate amongst the clients’ own staffs, using the same shared logins as they do. Now, I’m a trustworthy individual, but there are many reasons that have nothing to do with my trustworthiness that make this a bad idea.

The Problems with Shared Logins

Insecure password sharing practices and other security risks can plague your infrastructure when account credentials are shared amongst team members.

Default Usernames

While it’s no longer the case, WordPress historically would automatically create the initial account with the username “admin”. Even though WordPress now explicitly asks for the desired username, many organizations that intend to share logins will still use some variation of “admin” or “administrator” for the master account. This makes the site a prime target for brute force attacks, which often use “admin”, “administrator”, or a variant of the site’s own name in their attempts to break into the site because of the frequency of this pattern.

Insecure Passwords

When multiple people are using a common account, by necessity the common password needs to be shared too. This can lead to insecure practices such as sharing via Post-It Note, plain text email, distributed spreadsheets, or other easily compromised methods. Additionally, the passwords themselves are likely to be short and easily-memorizable, which goes against modern password best-practices.

Lack of Two-Factor Authentication

Two-Factor authentication—the practice of using a secondary, one-time password from a cell phone, for example—is possible when sharing common account credentials, but it’s extremely cumbersome, and unlikely that an organization using shared logins would be taking that extra security step.

Bad Actors

Every time your account credentials are shared among a team, you’re increasing the possibility that one of the trusted members might do something harmful—intentionally or through an honest mistake. And if you need to change credentials quickly because of a bad team member (or a team member that inadvertently compromised the security of those credentials), you’ll need to quickly change the credentials to the account and then distribute the new information, often by similar insecure means. Not to mention damage to the account in question that might need repairing.

Possible Solutions

There are a number of steps your organization can take in order to lessen the risks that come from shared logins.

Delegation of Roles

In systems that allow for multiple accounts to control the same information—content management systems, for example, and some of your more sophisticated managed web hosting providers—you can create individual accounts for every member of your team, complete with their own unique password, and delegate the required authority to them. This makes everyone in your organization responsible for their own online security and no one else’s, and also allows you to quickly shut out a compromised account without affecting the other members of your team.

Rule of Least Required Privilege

Not everyone on your WordPress site needs to be an administrator. Set the proper roles to go along with each team member’s role in your organization. Similarly, on your service provider’s site, only the account owner probably needs to be able to see all the billing information; the rest of the team can be assigned various levels of functional access without being able to see (and change!) things they shouldn’t.

Use a Password Manager

Insist that your team members use a password manager, or better yet, invest in an enterprise-level password manager for your organization. Not only do these systems store passwords in a more secure format than written paper or your computer’s sticky notes, they also let your team member generate long, nonsensical, and difficult-to-crack passwords that are unique for every service they have access to. Also, if you really must share account credentials among team members, doing so through a password manager is the most secure method to do so.

Sometimes, you just can’t avoid the shared login scenario. Not every service is up to speed on the need for individual accounts and role delegation. If you really must use shared logins, keep those account credentials as secure as possible and limit their distribution to as few people as possible. And petition your vendors to upgrade their own security practices.

Why Do I Need a Maintenance Partner if I Use a Managed WordPress Host?

Managed hosting providers are a breed of website hosting that has emerged over the last few years as a popular option for hosting WordPress sites. Some—such as Pantheon and WP Engine—only provided managed hosting services and nothing else. Others—DreamHost, GoDaddy, and SiteGround, for example—offer managed WordPress hosting in addition to their other shared hosting plans.

As a whole, managed hosting plans cost a bit more than shared hosting, but is usually a good investment if your WordPress site is out there to make money for you. On the technical level, the servers are usually fine-tuned to max out WordPress’ performance with caching options and configurations that have WordPress in mind. They usually offer other goodies as well, such as a dashboard that gives you a birds-eye view of everything going on with all the sites you have on that host, backup options, maybe access to third-party performance tools, etc.

So if you’re paying out the extra bucks to run your WordPress site on managed hosting, you may be thinking you don’t need a separate maintenance partner. After all, what’s the value add?

While managed hosting is great, they don’t do everything your site needs to keep it running healthy and top-form. A good maintenance partner will fill in the blanks, and complement your managed hosting provider with services they don’t—or often can’t—provide.

Redundancy of Backups

Almost universally, managed hosts will perform regular, incremental, and staggered backups of your site, which is great. And if you’ve done something catastrophic to your site and need to roll back, it’s usually no more than a few mouse clicks and a couple of minutes’ wait and you’re back in business.

But what about if there is a massive failure of the hosting provider? It happens. As much as your better hosting providers build in redundancy into their systems, total outages can and do occur.

Having another backup in a system other than your hosting provider can provide peace of mind that if something really, really bad happens to that provider, your site and data can be restored somewhere else as quickly as possible. Remember Schofield’s Second Law of Computing: Data doesn’t really exist unless you have at least two copies of it.

Massive failures of hosting companies to the extent where an extra backup is needed are extremely rare, but they do happen. Maybe they cut off access to your account in some sort of legal dispute (think DMCA take down notice or a perceived violation of the hosting company’s terms of service). Maybe the host just goes belly-up and shuts down its servers in the middle of the night. Crazier things have happened; it’s best to be prepared.

Updates of Plugins and Themes

Managed hosts are usually very good about applying updates to WordPress core soon after they are available. Important, because some managed hosts block the mechanism by which WordPress can self-apply security patches.

However, they won’t usually update plugins and themes. There are good reasons for this: Plugins and themes—coming from a variety of developers—can contain bugs or breaking changes that could bring down a site. It’s much more important in this instance to have a human somewhere in the process independently verify that plugin and theme changes are safe by applying them to a testing or staging environment before they go live.

Uptime Monitoring

Many, but not all, managed WordPress hosts will notify you if there is some problem on their side that affects the availability (uptime) of your site. But there are many reasons a site will go down (or just become very, very slow) that their automated notification policies won’t pick up.

For example, if your domain name expires (many managed hosting companies do not provide domain name management services), the site will still be “up”, technically, but it will be unreachable because the global network of phone books that keeps track of what domain name goes to which site on the Internet will be directed to some landing page set up by your domain name management service, not your website.

Another possible problem is if your site is under a DDoS attack; some managed hosts will pick up that as a security issue, but others might not. Either way, the performance of your site may slow to a crawl, but because it’s not “down” in the technical sense, you might not see a notice from your hosting company. A third-party uptime monitoring service accesses your website in the same manner than human visitors do, making it more likely to catch slowness. If it doesn’t get a valid response in a timely fashion, it will warn the site owner of the problem within a few minutes.

At Taupecat Studios, we love managed hosting, and recommend one in particular (Pantheon) to all of our clients. We also realize that good managed hosting isn’t enough to take care of all the needs of your website hosting. Therefore, we offer a maintenance plan to perform all those tasks the managed hosting providers don’t.

Are you running on managed hosting, but need a little extra help for those tasks? Drop us a line and let us know how we can help!

Telephone switchboard operators from the 1950's.

Demystifying DNS

DNS—or Domain Name System—is one of those geeky terms that usually flies above the heads of people who aren’t entrenched in the world of websites and the Internet. Mostly because, for the most part, it’s invisible. It’s one of those crucial pieces of Internet infrastructure that usually just works without you noticing it, let alone thinking about it. But when it doesn’t work, bad things happen, or rather, good things don’t happen, like people finding your website. And if you’re about ready to launch your brand-new website, chances are you’ll have to make some DNS changes in order to get things working.


To explain how DNS works, I’m going to use an increasingly antiquated metaphor: that of a phone book. Just like you have a name, if people want to reach you (by telephone, that is), they need to know your telephone number. Just dialing your name into the phone doesn’t work. When I was a kid, we found out this information by using a telephone book: I would look up the name of my friend, and the book provided the number I could use to call her.

This won’t work.

DNS works in much the same way. Every website you want to visit has a name, but behind that name is one or more numbers that are the true location of where that name leads to. These numbers are called IP (Internet protocol) addresses, and consist of four groups of numbers that range from 0 to 255 and are separated by dots. (That’s IPv4, the most common standard. There’s also IPv6, but let’s ignore that today.)

So let’s go back to our phone book analogy. Looking up my friend’s phone number was easy since we lived in the same town. But what if I needed to look up somebody who lived in another state? Chances are, I didn’t have that phone book just lying around. I’d either have to call information, or go to the library and hope they had a copy of the appropriate book. And how did the library have it? By sending away to various cities to get them.

And that’s a bit how DNS works, too. There is one place per URL, called the “name server,” on all the Internet that holds the key numbers for any particular name on the Internet. Who the name server for a particular URL is is so important that it’s provided along with other basic information such as the URL’s owner and registration service (or registrar). But then that information propagates to Internet providers (your Verizons, your Comcasts, your Time Warners, etc.) all around the world. Any time there’s a change, the change has to work its way throughout the Internet in a process that could take a little as one hour or as long as five days.

Time to Live

Why the difference in time? Along with the information regarding what URL has what number, the name server also tells other servers around the world how often to check back for new information. This is called the “Time to Live” (or TTL), and the shorter the TTL, the more frequently Internet providers and other servers check back to see if any information has changed.

So when you’re getting ready to launch a website and know you’re going to need to change the DNS, you need to do some planning ahead of time. You can usually change the TTL to something shorter than the default, and so it’s best to do so at least a week ahead of time. Then, when you’re ready to launch, make the change, and once the change has made its way throughout the Internet, you can change it back to the longer TTL value.

Changing the DNS Information

How do you change the DNS? Good question, but there’s no one answer. Often, you manage DNS settings on the same site where you registered your URL. But sometimes, it’s with your web host. Which could be the same provider, or could be different. Sometimes the interface to update your DNS is very simple, but the provider will try and upsell you on a bunch of stuff you don’t need. Other services have complex interfaces that you practically need a computer science degree to edit. In short, if DNS changes are required to launch your site, it’s best to have a professional handle it.

Hopefully I’ve been able to shed a little light on DNS. Have more questions on this or how other parts of the Internet work together, let me know in the comments or send me feedback!

Fall leaves

Hello, Fall

It’s been a wild, crazy, and busy summer here at Taupecat Studios HQ. Which is why, aside from a launch announcement, there’s been precious little traffic on the blog in the past couple of months. But we do have a few things to share about our summer and what’s coming up this fall.

Say Good-bye to Our Intern

We were fortunate this summer to have the services of our intern, Sam, who helped us with content migration, quality control, and site building. (Maybe there was a little nepotism involved in hiring him; he is my son, after all. But hey, it’s not like I’m president of the United States…) Alas, he has to head back to school today, and will be too busy with his homework (hear that, kid?) to help me much more. But I do thank him for all his help over the summer!


WordCamp D.C.

One of the highlights of the summer, undoubtedly, was helping organize the first WordCamp D.C. We had a great turnout of 450 attendees and terrific local speakers along with top WordPress experts from across the country (and one from Europe!). For all those who attended or spoke, a heartfelt thanks, and we’re looking forward to doing this all again next year.

Upcoming WordCamps

D.C. chose to hold its first WordCamp in the middle of summer, but with the arrival of fall, WordCamp season along the East Coast is kicking into high gear. I’ll be speaking about the new CSS Grid specification at WordCamp Philadelphia—October 28-29—and attending WordCamp Rochester (NY) November 18. Other upcoming WordCamps in the region are:

And of course, the big one—WordCamp U.S.—will be in Nashville, Tennessee on December 1-2. We’ll be there (I’ve applied to speak and am waiting to hear back).

3 of the "Tracys" of WordPress

Looking Ahead to Fall

Now that fall is here, it’s time to get back into the groove. We’ve got some more great work lined up for fall, and I spent part of my summer vacation thinking about what kind of blog posts would be truly of value to you, our audience.

Got something your curious about? Confused about WordPress or web technology but didn’t know where to ask? Let me know, and I’ll consider it as a future blog post.

Until then, if you have a WordPress or website need, get in touch! Let’s solve your website problems together.

Virginia Opera

Taupecat Studios Hits a High Note with Virginia Opera

We are thrilled to announce the launch of the completely redesigned and reengineered Virginia Opera website. With our design partner, Jamin Hoyle of Branwellington & Cat, the new website boasts a clean, user-friendly, and responsive user interface, improved navigation, and the bold imagery of Cade Martin photography for the upcoming 2017 – 2018 season.

The previous website, built on Joomla!, was non-responsive and difficult for opera staff to maintain. It was in desperate need of a refresh, especially as season subscriptions neared sale. Jamin’s web designs further built upon the refreshed branding he started when putting together their brochure for the new season, which features Lucia di LammermoorSamson and Delilah, and other passionate operas. Incorporating into the theme of the website is this season’s tagline: “Love that is not madness is not love.”

The new website is also built on WordPress, the powerful and user-friendly content management system that powers an estimated 28% of the world wide web. The site is hosted on Pantheon.

Virginia Opera is our first major-client launch since we started Taupecat Studios this past March, and we’re so excited to help them bring this project to life. With performances in Norfolk, Richmond, and Fairfax, as well as opera education programs throughout the commonwealth, we’re glad to help them bring the beauty and passion of opera to all Virginians.

Virginia Opera Website Before & After

Visit the brand-new Virginia Opera website at Season subscriptions are on sale now.

Have a project that you’re passionate about, but need some help getting it to the web? Contact us, and let us know how we can help!

WordCamp D.C.

Taupecat Studios Is Sponsoring WordCamp D.C.!

Taupecat Studios is proud to announce that we are a micro-sponsor of the first ever WordCamp D.C., running from July 14 through 16, 2017 at the Carnegie Library in downtown Washington, D.C.

WordCamps are great community-lead conferences that focus on any and all things WordPress. Bringing together the top minds about a platform that powers more than a quarter of the Internet, WordCamp D.C. will be three days of intense content on development, design, content marketing, search engine optimization, and more.

Personally, I’m super-excited that this event is finally happening, and happy to be on the organizing team making the whole thing come together. We have an incredible line up of top-notch speakers coming to this event, both locally and from around the U.S. and Europe.

Tickets are only $60 and are now available. The only way we can make tickets so incredibly inexpensive is through the enormous generosity of sponsors, and to that end, we are still seeking a few more to help make this event the best it can possibly be.

I hope you’re looking forward to this event as much as I am, and I hope to see you at the Carnegie Library in July!

About WordCamp D.C.

For more information about WordCamp D.C., visit their website or follow them on Twitter.

What to Know About WannaCry

You’ve probably heard news reports about “WannaCry,” the near-global ransomware attack on computer systems that holds your data hostage until you pay the attacker $300 in bitcoins. And you’re probably wondering if you should be concerned about your digital life.

Everyone should be concerned about computer safety all the time. Bad actors from criminals to anarchists and even rogue governments are always out there, looking for new ways to exploit technology for financial or political gain. The latest reports have linked WannaCry to a shadowy operation run by North Korean agents.

How Did the WannaCry Attack Happen?

WannaCry uses an exploit in older versions of Microsoft Windows that was discovered by the National Security Agency but about which the NSA did nothing to notify Microsoft. When exploits are discovered by non-governmental organizations, it’s customary for the discoverers to notify the software developer and give them time to address the issue before it goes public. In those situations, a financial “reward” may or may not be offered.

However, it’s become clear that when governments discover serious exploits that could potentially make backdoors into encrypted computers available, they would rather hold onto that information than take any steps that could remediate the situation. But governments aren’t invulnerable to their own leaks and hacks, and this information ended up on WikiLeaks for all the world to see. The fact that the NSA knew about this vulnerability, did nothing to publicize or fix it, and it still found its way to the public only serves to validate Tim Cook’s opinion that “a backdoor for the good guys is a backdoor for the bad guys.”

Is My Website At Risk?

Potentially, but not likely. This particular exploit affects older versions of Microsoft Windows only. While there are still hundreds of thousands (if not millions) of such computer systems out there around the world (including the U.S.), they are not the typical configuration for webservers, which more likely run a variation of the Unix operating system. However, a Windows system does have the capacity to run a WordPress site, and PHP files are just one of the targets of WannaCry’s encryption scheme.

If My Website Isn’t At Risk, Then Why Should I Care?

This incident is one of the most high-profile reminders yet of why it’s important to keep your software—all of it—up-to-date. I’ve written here already about the importance of keeping your WordPress core and plugins up-to-date, but I implore you to not neglect your everyday computers—including your smart phone. Previous attacks have targeted software that powers websites, and the next major website attack is undoubtedly lurking out there, ready to strike at any time.

Should You Go HTTPS?


That was easy. But maybe I should elaborate a little…

Stories from the Real World

Two clients in as many months have come to me in a panic. Visitors to their sites were getting all kinds of scary warnings about malware infecting their computers transmitted from their sites. These warnings were actually bogus, meant to scare visitors coming to the sites into downloading something that was nefarious.

What was really going on? A “man-in-the-middle” attack, where malicious traffic was being “injected” into the connection between the visitor and the site, or more probably, between an unencrypted connection between a commonly-used library such as Google Analytics and the visitor. The solution in both cases was fairly simple: force the connections to Google Analytics and other third-party Internet libraries being used on the site to use the secure HTTPS protocol, instead of the insecure HTTP protocol.

I’ve Said It Before…

I written elsewhere in the past about how it’s a good idea for marketers from all corners to go HTTPS-only, and I’m going to beat that drum again here. In both of the above cases, my clients (whose problems affected their legacy sites) could have avoided trouble to begin with by ensuring that their sites were being served over HTTPS. How does that help?

HTTPS does a number of things, but the pertinent one here is that it ensures that the server you’re talking to is verified and not a bad player impersonating a legitimate server. This is why it’s so crucial for banks and other entities where valuable information is being transmitted use HTTPS. But think of your website. Not only could a non-HTTPS server open itself to these kinds of malicious activity, but it can leave your website vulnerable to other hacks.

In my Zen and the Art of Website Maintenance post concerning security a few weeks ago, I mentioned that hackers can monitor traffic that transmits plainly across the Internet, hunting for usernames and passwords. I’m going to reiterate my recommendation here: any system that requires a login, even your WordPress site, should be served over HTTPS in order to encrypt your login information.

Need More Reasons?

If protecting your website and its visitors isn’t motivation enough to go HTTPS, how about performance? HTTPS is a requirement to support the latest, fastest versions of the protocol that makes up the World Wide Web. Without it, your site’s performance will suffer, and so will your conversions.

Search rankings are another reason to go HTTPS, as Google uses sites served over a secure protocol as a factor in its website rankings. It’s only a small percentage of the formula, but why let possible Google juice go to waste?

You’ve Convinced Me, but Now What?

It used to be that going HTTPS was a costly, uber-technical process. While it still requires technical know-how to take advantage of the performance benefits HTTPS can provide, the monetary cost has dropped down to zero. Let’s Encrypt, an initiative by the Internet Security Research Group makes HTTPS free and readily available for everybody, large and small, profit and non-profit. There’s even a WordPress plugin to make the process as painless as possible.

Hopefully I’ve persuaded you that the time to go HTTPS is now, no matter what the nature of your website. Are you ready to make the switch, but need some guidance to get you there? We can help.

Zen and the Art of Website Maintenance, Part 4: Uptime

Backups? Check. Security? Check. Updates? Check. We’ve achieved website Zen, right?

Almost. How can we sure that our site is healthy and running strong right now? Right. this. minute?

Uptime monitoring is the process by which an automated service continually checks to make sure our website is up and running, before a potential (and potentially lost) customer discovers it for herself. This last article in our Zen and the Art of Website Maintenance series is ostensibly about uptime, but in actually, it’s about webhosting in general. How do you know what you need? And how can you tell if the hosting provider you’re considering is reliable?

Number 9… Number 9

There are a slew of webhosts out there, from cheap, few-bucks-a-month options to hundreds-per-month webhosting Goliaths. While different hosts offer different bells and whistles (which we’ll get into further on in this post), reliability is often a determining factor in choosing a host.

In webhosting circles, reliability is measured in terms of nines. How many nines a provider has indicates their reliability. If your website is up 99% of the time, then it’s down 3.65 days out of the year. Yuck. However, add a couple of nines onto that number so that you’re up 99.99% of the time, then your website will only be down, on average, less than one hour per year.

As WordPress expert Chris Lema once put it, there’s no such thing as 100% uptime, not at any price you’re willing to pay. So the price of your webhosting is going to be driven, ultimately, by how many nines you can afford. Many webhosts are willing to guarantee 99.9% uptime, and may in actuality achieve greater than that, but more nines will start to cost you.

If something seems to good to be true, it probably is, right? That’s as true for hosting as it is anything else. Pay $4/month for a hosting provider, and you really have no room to complain when your site fails for minutes, or hours, at a time. If your business depends on your website to be up and running, that’s serious trouble. And likely, your hosting provider won’t tell you when your site is actually down; you’ll have to find that out for yourself.

Kinds of Hosting

Shared server hosting is by far the most popular form of webhosting out there, especially amongst small businesses and personal bloggers. One webserver powers dozens or more independent websites, usually in an environment where the owners of those websites have no idea who else is on that host. Sound a little problematic? It can be. If one of your webhosting “neighbors” installs a resource-hungry plugin or leaves his site vulnerable to attack, your site might suffer the consequences in terms of a sluggish site or hacking attempt.

Virtual Private Servers (VPS) operate on a similar concept, but with a significant difference: one physical machine can house dozens of “virtual” machines, each sandboxed in such a way so as one neighbor’s bad habits can’t affect his neighbors’ sites. That’s because each virtual server is allocated its own share of resources that the others can’t touch. Usually, this option offers the best balance of economy and reliability.

Dedicated servers are what they sound like: you have your physical machine that houses only your site, and no one else’s. This is great for large ecommerce sites and other complex and high-volume web applications, but is usually overkill for small businesses, not to mention the most expensive option most webhosts offer.

Aside from those general, mostly structural categories of hosting, some webhosting providers offer different degrees of specialization in the types of websites they cater to. WordPress managed hosting, for instance, is a subset of hosting that is specifically geared towards (you guessed it) WordPress sites. They will often manage at least the core software, and may provide their own caching and/or backup mechanisms included in their plans. Compare these sites carefully, because different hosts will provide a different array of included services.

Lastly, there are boutique hosting providers out there that often provide hosting for a very particular specialty. While not as cheap as the mass market, bare bones providers, boutique hosts often can provide a level of personal service that The Big Guys™ can’t.

“Give Me a Ping, Vasily”

So we really came here to talk about uptime monitoring. Services like Jetpack and Pingdom will continually monitor your site to make sure it’s responding. These checks (also called “pings”) occur in frequencies of every few minutes, and will usually originate from servers all over the world in case there’s a bad connection somewhere down the line that causes the check to fail, rather than your website being down. Once it’s determined that it is actually your website that is down, the service will notify you through a variety of possible means: email, text, push notification from an app, or even Twitter.

However, once you discover that your site is down, the impetus is on you to work with your hosting provider to figure out why. Is it a failure of their equipment, or are you (or one of your shared hosting neighbors) the victim of a denial of service attack? Uptime monitoring only lets you know that there is a problem, not what that problem might be.

As with hosting, what you get will often depend on what you pay. Free services, such as Jetpack, will only ping your site once every five minutes, and will only notify you via email. Pingdom, on the other hand, will ping your site once per minute, and offers a greater choice in notification options. However, their service will cost you at least $100/year.

What Goes Up Should Stay Up

Let vigilance be your watch word. Just as you need to be sure you’re doing all the other things to keep your website working for you—backups, good security habits, upgrades—you should be monitoring your site’s availability at all times. At the very least, you want to know if your website is down before your customers do.

Need Help?

Have a website, but need someone to help you keep an eye on it? Taupecat Studios can help. We offer monthly maintenance plans to take the tasks of backups, security monitoring, software updates, and uptime monitoring off of your plate so you can focus on your business. Get in touch and let us know how we can help.